Role: Motion Graphic
To underpin the futuristic technology under the hood, Hyundai and AKQA brought in cutting-edge production to craft four films that spoke to different notions of living in the future, artfully framing a suite of innovative features and unique aesthetic details as sparks of inspiration.
Shot and produced in Amsterdam, the films are set in a surreal metropolitan world, seemingly pulled from the dreams of the most imaginative urban explorer. The city’s lights transform into thoughtful murmurations that ripple, cascade, and shimmer around the KONA, as if reacting to our protagonist’s demonstrations of new technology.
Motion Graphics Breakdown
Full Films
Credits
Agency: AKQA
Location: Dubai & Amsterdam
Creative Direction: Taraka ‘TK’ Tennakoon
Collaborators:
AKQA: Simon Reid – Executive Creative Director, Leo Tapang – 3D & Motion Designer, Cynthia Chabu, Johnwalf Brigoli – Production
Future Frank: Emile Rafael – Director, Miguel Teixeira
Ready Set Studios: Nils Pauwels, Gijs de Groot, Robert Okker Glassworks (Post-production)