AKQA has teamed up with Dubai’s investment giant Al Ghurair Group to create the brand for a new kind of active game park experience that merges physical and digital entertainment. Named to be a cheeky disruptor of the status quo, Glitch is redefining what recreation can be for the weary digital natives of Generation Alpha.
From a sci-fi arcade to a freestyle football arena and Dubai’s first-ever indoor roller glider, Glitch’s offerings are going beyond the ordinary, setting a new standard for hybrid entertainment in a region ready to embrace the extraordinary.
Credits
Credits
Agency: AKQA
Location: MENA
Creative Direction: Taraka ‘TK’ Tennakoon
Collaborators: Simon Reid - Executive Creative Director, Valerie Sandoval - Art Director, Diego Santamaria - Art Director, Teena Mathew - Designer, Leo Tapang - 3D & Motion Designer, Sahil Assadi & Tobbit Vu - Digital CX, Amit Hasija, Cynthia Chabu, Johnwalf Brigoli- Production, Vylan Dalmaida & Chirag Khushalani - Strategy