‘Journeys of Mindfulness’, a purposeful combination of art and sound to help you feel grounded before navigating challenging places & spaces.
Role: 3D & Motion Animator
- Awards:
- PHNX Awards, Bronze ‘Strategy & Technique: Integrated’
- PHNX Awards, Bronze ‘Design: Graphic Design’
The project was featured on AKQA.com, making it the Dubai studio’s second ever feature.
‘منبع القوة’
‘The Dawn Of Strength’ is a modern interpretation of Islamic geometry and a representation of mental fortitude. Inspired by the architecturally strongest mosque – an 8 sided structure ascending up to a circular dome – the piece features an octagonal base that’s forever shifting into a circular crown. The resulting polygons, stars and diamonds create a hypnotic effect and an atmosphere for spiritual reflection.
‘توازن’
‘Tawazun’, or ‘Balance’, is inspired by Islamic calligraphy. This contemporary expression is a tribute to the incredible balance struck by ancient calligraphers – between precisely conveying text and expressing the purity of its meaning through a formal design system. In a similar fashion, this piece inspires precision of movement and clarity of thought before driving.
‘تأملات في الجمال’
‘These Wanderings of Beauty’ is a blissful piece inspired by biomorphic (arabesque) design – the practice of replicating floral motifs and interlacing foliage. It is drawn from the belief that the beauty of the natural world is the highest ordered of all. The piece guides you through spiralling suggestions of nature, with the intent of relieving stress and reminding the viewer of their own beauty in the natural world.
‘نفس’
‘Nafas / Breath’ is inspired by Islamic poetry. This multi-sensory artwork – is the last in the series and based on the rhythm of spoken word. It’s motion design is inspired by the verbal gaits of the great Sufi poetry masters. The piece is intended to move you through inhalation and exhalation, to a place of awakening and contemplation.
Credits
Agency: AKQA
Studio: Dubai
Creative Direction: Taraka ‘TK’ Tennakoon
Collaborators:
Simon Reid – Executive Creative Director, Valerie Sandoval – Art Director, Teena Mathew – Designer
Beverney Shane – Social coverage & influencer programming
Amit Hasija, Cynthia Chabu, Johnwalf Brigoli- Production
Vylan Dalmaida & Chirag Khushalani – Strategy


