A unique driving ritual of the United Arab Emirates proved to be the perfect moment to connect with the nation’s youth for the launch of the 2022 Toyota Land Cruiser.
Role: Motion Graphics
The ‘Late Night Cafeteria Run’ is an urban subculture in its own right. These midnight drives to street cafeterias to grab a ‘shawarama’ & juice – delivered curb-side and savoured with friends – is a tradition that has been enjoyed by young drivers across the country.
The unique nature of the pop-up and its resonance with local street culture received coverage in leading news portals, including Gulf Buzz, AutoDrift and Zawya.
The project was featured on AKQA.com, marking the Dubai studio’s first entry into this prestigious showcase of work.