Role: Motion Graphics “Perfume is an obsession.” In this collection, we strip back the beautiful bottles to reveal the soul of Prada’s most iconic fragrances. It’s not just about the smell; it’s about the ingredients—the raw materials that create the emotion. Showcasing two selected motion studies from the full series. Prada Candy Kiss The obsession […]
The Art of Scent: Deconstructing Prada Read More »
‘Journeys of Mindfulness’, a purposeful combination of art and sound to help you feel grounded before navigating challenging places & spaces. Role: 3D & Motion Animator The project was featured on AKQA.com, making it the Dubai studio’s second ever feature. ‘منبع القوة’ ‘The Dawn Of Strength’ is a modern interpretation of Islamic geometry and a representation
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Designed a nostalgic 70s-80s flashback video for Laban Up, leveraging a retro aesthetic to disrupt the visual noise of modern social media feeds. Role: Motion Graphics & Editing Combatting “scroll fatigue” and standing out in a saturated modern content feed. The Solution: Developed a counter-intuitive creative strategy by leaning heavily into a 70s/80s flashback aesthetic.
Laban Up: Retro Revival Read More »
Adding motion to the magic. A collection of 2D animated posts and stories created for Krispy Kreme. Role: 2D Motion Graphics
Krispy Kreme – Social Read More »
Project Overview In the high-velocity world of advertising, speed is often the most critical asset. For this project, the objective was simple yet demanding: execute a complete post-production cycle—from rough cut to final master—in under three days. This required navigating a chaotic pipeline of raw footage, color grading, and motion graphics, all while maintaining rigorous
Case Study – The “Savior” Approach Read More »
To underpin the futuristic technology under the hood, Hyundai and AKQA brought in cutting-edge production to craft four films that spoke to different notions of living in the future, artfully framing a suite of innovative features and unique aesthetic details as sparks of inspiration. Role: Motion Graphic Shot and produced in Amsterdam, the films are
One Identity. Multiple Canvases. For the Edit brand campaign, the primary challenge was technical versatility. The brief required translating a unified creative concept across a spectrum of non-standard digital formats found in shopping malls. Role: Motion Graphics Key Challenges: The Result: A seamless omnichannel visual experience where the digital content felt native to every screen,
EDIT By Ahmed Seddiqi – In-Store Digital Experience Read More »
