Role: Motion Graphics
One Identity. Multiple Canvases. For the Edit brand campaign, the primary challenge was technical versatility. The brief required translating a unified creative concept across a spectrum of non-standard digital formats found in shopping malls.
Key Challenges:
- Asset Scaling: Retaining visual fidelity while resizing content for everything from 9:16 vertical standees to ultra-wide LED ribbons.
- Contextual Design: Adjusting the pacing and layout of animations to suit different viewing distances—fast-paced motion for passersby and detailed loops for in-store customers.
The Result: A seamless omnichannel visual experience where the digital content felt native to every screen, reinforcing the premium nature of the Edit brand.
Below are just few Animations of various campaigns worked for the same brand.
Credits
- Designer Rolando ruiz