Role: Motion Graphics
“Perfume is an obsession.”
In this collection, we strip back the beautiful bottles to reveal the soul of Prada’s most iconic fragrances. It’s not just about the smell; it’s about the ingredients—the raw materials that create the emotion. Showcasing two selected motion studies from the full series.
Prada Candy Kiss
The obsession of the collection. A scent designed to re-activate the sensation of the first spray.
- The Vibe: Addictive, soft, and skin-like.
- Key Ingredients:
- Orange Blossom: Provides a crisp, floral brightness.
- Vanilla Accord: Adds that signature warmth and sweetness without being heavy.
- Bergamot: A touch of citrus zest to cut through the sweetness.
- White Musk: The star of the show, wrapping everything in a cloud of clean cotton.
Prada Candy Night
The glowing city at twilight. A mysterious, uninhibited take on the original addiction.
- The Vibe: Sensual, vibrant, and deep. It captures the energy of neon lights against a dark sky.
- Key Ingredients:
- Bitter Orange: A zesty, vibrant opening that injects energy into the scent.
- Cocoa & Chocolate: Replaces the signature caramel with a darker, richer, and more indulgent gourmand note.
- Iris: Keeps the DNA elegant and powdery.
- Musk & Tonka Bean: Creates a warm, lingering base that lasts through the night.
Credits
Agency: AKQA Dubai & AKQA France
Creative Director: Morhaf
Design Support: Ansar
